Apple never comes to the Consumer Electronics Show ( CES ) , but this yr , of all years , the company showed up . Sort of . Looming above the monorail place at the Las Vegas Convention Center , there ’s amassive black - and - ashen muralwith the silhouette of an iPhone and a message : “ What befall on your iPhone stays on your iPhone . ” As tourists and tech journalists snap pictures of the ad , something else was bump quietly in conference rooms along the Strip : Apple softwarewas appear on TVs .
More specifically , four of the humankind ’s top boob tube producer — LG , Samsung , Sony , and Vizio — are add AirPlay 2.0 to new models . Vizio , for one , is making the feature film backward compatible so every showing with the company ’s Smartcast operating organization will get AirPlay 2.0 through a software update later this year . That stand for you could rend up an iTunes pic on your phone , tap tap , and then watch it on your television . The same hold for exposure , music , or really anything that mold with AirPlay 2.0 . Think of it like Chromecast , except it ’s designed for Apple devices and works better . Also , you do n’t need to blow $ 35 on a strong-arm dongle or , more intriguingly,$150 on an Apple television receiver .
This might seem less dramatic than it sound . While built - in AirPlay 2.0 functionality does make it easier to shine content from an iPhone or Mac to your video , it ’s not a full - fledged Apple operate organisation in new LG , Samsung , Sony , and Vizio tv . It ’s also not a complete replacement for Apple TV . Rather , the addition of AirPlay 2.0 means that you’re able to easy turn these fresh tv set ( and old TVs , in Vizio ’s case ) into quick and promiscuous secondary displays for your Apple gadget . Samsung is also taking this a stage further and adding an iTunes app to its new smart television receiver . So you do n’t even take an Apple machine to watch iTunes content on a Samsung TV .
But there ’s a 2d layer to this announcement that beefs up the import . In addition to AirPlay 2.0 , Apple is also adding HomeKit compatibility to all of these TVs . That mean you ’ll be capable to necessitate Siri to turn on your TV and then run Mission Impossible : Fallout , and Siri should do that .
Apple seems to be charging into masses ’s living rooms with renewed vigor and on the backs of its rival . For class , peoplehave speculatedthat Apple would release its own TV hardware . Think of the old Cinema Display but big enough to hang on your living room wall . Now , it seems obvious that the caller is heading a unlike instruction . After years of success selling minuscule bleak set - top box , Apple is adding an refined software solution that twist comfortably - selling TV sets from LG , Samsung , Sony , and Vizio into display for Apple content and into hub - similar devices for HomeKit - power smart home stuff . It also makes them a perfect vehicle for paid service that Apple has n’t even announced yet , like the company ’s rumored streaming video service of process .
This brings us back to CES , where Apple is n’t and is . At least , fall out the AirPlay intelligence , the company is on everyone ’s idea . The preceding few day have watch a bunch of investors and fanswringing their handsafter denote that it would be lower its first - quarter earnings estimate . Pointing to slack iPhone sale and China , the troupe has admitted that things are n’t conk out great in its traditional selling - of - sac - computer business . Meanwhile , Apple ’s Service business — which includes not only iTunes but also the App Store , iCloud , Apple Music , and an untold number of future products — is booming . So it ’s not concentrated to guess how broadcasting Apple content onto millions of fresh TV made by other companies could be a immense boon to Tim Cook and his friends in Cupertino . In essence , this rather surreptitious atomic number 58 announcement about AirPlay and HomeKit serves as a tranquil , “ We take this , ” from Apple .
That tremendous ad near the Las Vegas Convention Center , on the other mitt , is cheap . It ’s literally looming over those come and going from the independent microscope stage at CES and , particularly since Google has wrap the Monorail in an ad for Assistant , it ’s screaming to remind citizenry that Apple is institutionalize to privacy in a dissimilar way than its challenger . Yes , your data does live on your iPhone in a way of life that ’s unique from the free - wheel macrocosm of Android equipment . No , the advertising seems to suggest , you should n’t trust companies whose business models are build up on exploiting your personal data point . But also , sure , Apple would be glad to sell you some services that you may access on devices made by other companies . In fact , Apple is about to make that easier than ever .
So even though you wo n’t see an Apple booth on the show floor at CES 2019 , the fellowship assert you acknowledge its presence . As new TVs wheel off the assembly line and get software updates this year , they will be quick to exhibit Apple content and bear Apple devices . Apple will proceed to tender new ways for its customers to trade dollar for services . Siri , we think , will continue to wet-nurse sometimes , but it might not weigh in the oddment . It wo n’t be the only choice for voice control condition , which is fine , because Apple is suddenly open to Modern ideas , like selection . So long as they somehow bring you back to Apple .
Appleces 2019
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