All week , the internet has been on fire over Google ’s bold decision to transform its logotype byaxing those pestering and decidedly erstwhile - fashioned serifs . imagine what ? telephone set companies figured that out ten ago .
This 26 - minute metre warp is an existent pitch video recording , created by Saul Bass in 1969 to convince AT&T that Bell System telephone companionship need a new logotype . It ’s a fascinating reminder that technology company and their logos have been evolving , sometimes quite dramatically , for generation . And despite the laughably dated deliverance , some of the excogitation advice in here is actually pretty topical .
Below are a few iconic personification of the Bell System logo , traverse nearly a one C .
1889 — 1900
1921 — 1939
1969 — 1983
Finally, the divestiture of the Bell System in 1984 resulted in the Death Star:
1983-1999
2005 — Present
[ AT&T Archivesh / tkottke.org ]
connect with the source at[email protected]or follow heron Twitter .
image via Wikimedia
AT&TDesign
Daily Newsletter
Get the good tech , science , and culture news show in your inbox daily .
newsworthiness from the future , delivered to your present .
You May Also Like
