In marketing idiom , this is a strategic partnership by which TiVo , with the assistance ofBest Buystore location and aggressive advertising , will increase its market ploughshare , and Best Buy , through advertising arrangement in TiVo DVRs , will develop long - terminus relationship with its customers . In irritating child idiom , it ’s Best Buy and TiVo , sittin ’ in a Tree , M - A - radius - kibibyte - eastward - T - I - N - G. Either works .
TiVo will make a custom box for the retailer , but do n’t get too frantic about that : it sounds like a rebranding effort , stand for that yourBest Buy TiVowill be quite a turn like your TiVo TiVo , except yellower . Better intelligence is that Best Buy is report to be push for Insignia — for which they are the exclusive retailer — to include TiVo software , which would be fantastic . For now though , this is just playgroundNYThearsay official announcement is expected shortly . [ NYT ]
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