We could n’t be more aroused about Batman : The Dark Knight … or more sick of Warner Bros. ’ marketing movement for the film . When it was just sky - write planes over Comic - Con and “ Jokerized ” dollar vizor , we were sort of disport . But when Warner start out baking Joker - patty , we got stomach upset . A drift of weird schwag and a rundown of craze marketing , after the leap .
The patty - baking was our first hint that Warners had gone over the edge . The viral selling for Knight involved following clues on various websites , which led you to even more websites , which pass you to sound lines . finally you would be lead to a bakery , where you could pick up a free mystery story cake . broil inside the cake was a cell phone , and further instructions . gratefully , no one actually ingested one of the phone . We can just suppose the lawsuit .
Now , they ’re taking thing in a strangely different steering , by send muddied freshness packages to people like rock - lite maven John Mayer , who right away post about the affair on hisblog . Is it any surprise that Mayer ’s recording label is Warner Music ? No , no really . So what are they essay to prove by having their own artists shill the goodness and drink the kool - aid ?
This prompt us about what Kevin Smith enunciate at Comic - Con last year . It ’s not like Steven Spielberg has to come down to the Con and prognosticate everyone free handjobs to go see Indy IV . People will go see it disregardless . The Dark Knight probably falls into that same camp , right ? We just wonder what marketing ploy they ’ll pull off next . Will Heath Ledger come to your firm in Joker - wear and drop the Nox with you ? It could still happen .
Cool Stuff : Dark Knight Promotional Items From The Joker[/Film ]
BatmanJokerWarner Bros.
Daily Newsletter
Get the near tech , scientific discipline , and culture news in your inbox daily .
News from the future , delivered to your present .
You May Also Like
