You ’re young and single and looking for love in New York City , and the common online dating services have n’t panned out . A young matchmaking inspection and repair has a crazy idea : It wants to permit you choose a fan by letting you smell a gang of triiodothyronine - shirt sample .

I know , it sounds like an April Fool ’s japery . But apparently it ’s real — albeit more akin to a sport project at the second than a viable commercial business . Smell Datingis the creation of artist / instructor Tega Brain and editor / investigator Sam Lavigne . The idea is based on the skill of pheronomes , chemicals release when the body sudate , which scientist trust represent a role in checkmate selection in many species .

accord tothe Smell Dating website ’s FAQ , “ Unlike mess and profound , smell is render first in terms of retentivity and emotion before being mapped to language . When it comes to long - terminus romanticistic partnership , it may actually be riskier to disregard the knock-down signaling of scent than to swear on it . ” Here ’s a promotional television , complete with posh godsend - chick - a - bow - wow soundtrack :

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One hundred “ clients ” forked over a one - meter $ 25 fee to participate . New York University grad student Jesse Donaldon is one of the people who signed on for Smell Dating ’s trial work because he mat up services like kindling and OK Cupid were too much like on-line shopping . And as he say in the promotional video , “ If I get a catch , why not ? At the very least it will be an interesting even . ”

This is n’t the first fourth dimension someone has add up up with the idea of matching potential partners by their pheromones . AsOddity Central points out , a few days ago , so - called “ pheromone parties ” were all the fad among the 1 exercise set . Guests would fork over an admission fee for the exclusive right of sniffing crappy t - shirts in Ziploc udder , in hopes of find that special someone through their unique scent .

In fairness , there ’s some solid science behind this rather wacky musical theme . Specifically , a famous 1995 experimenton the part of scent in human mate excerpt by Swiss biologistClaus Wedekind , dubbed “ the sweaty t - shirt study . ” There was also a2011 Polish studyin the European Journal of Personality , which await at how well people couldmake judgement about fundamental personality traitsusing just their good sense of olfactory sensation . Researchers from the University of Wroclaw had a grouping of 30 men and 30 womanhood sleep in the same bloodless t - shirt for three sequent night before sealing it in a formative bag . Then they bring in a team of 200 “ sniffer ” to take a puff of air of each shirt and guess how nervous , dominant , or extroverted the wearer might be .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The resultsweren’t exactly a sweep dunk shot , but the sniffer were just as exact in their personality assessments as the control mathematical group , who based their appraisal on viewing videos of the case in an earlier study . “ It ’s potential that fear , stress , and positive emotion are each related to to the production of specific centre that influence body odor , ” psychologist Scott Barry Kaufmanwrote about the study at Scientific American . “ For instance , maybe neurotics sudate a lot , and sweat has a peculiar look . ” But he indicate out that there could be lots of other variables affecting one ’s personal scent as well .

But gravely now — can you really find truthful love life by smelling someone ’s sweaty t - shirt ? University of Queensland ’s Phillipp Kirsch thinks not . “ It is a sensitive or plausible elbow room to name a partner if the only important criterion is how this partner reek when your optic are closed , and the sole purpose is sexual , ” hetold Oddity Central in 2014 .

That ’s probably good enough for some people .

William Duplessie

[ Oddity Central ]

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