The day of relying on a travel agent may be making a come - back , but not with human . Google is reportedly bringing its own AI engine to on-line travel agency Priceline to help customers book trip through a chatbot .
Google and Priceline toldReutersthat the new lineament could go hold out as early as this summer , and will comprise of a more advanced chatbot . Since Priceline will now have access to Google ’s generative AI , the weapons platform will be able-bodied to extract information on hotel , for example , more efficiently . That data point can then be served up to the client in a format that appear like a human being wrote it , whichGoogle ’s Bard is famous for doing . Martin Brodbeck , Priceline Chief Technology Officer , recite Reuters that the chatbot will serve as “ a personal concierge ” for user .
“ you could easy find out that in Bryant Park there ’s a Christmas market that runs from early November all the way through the beginning of January when you ’re actually book your hotel , ” said Brodbeck to the outlet .

Image: Postmodern Studio (Shutterstock)
On the backend , Google will also be helping Priceline ’s digital infrastructure . The artificial intelligence will reportedly generate code for the hundreds of software package developers that lick for Priceline . Also , Google ’s search engine will be woven into the company ’s intranet and the technical school giant ’s AI will aid with market popular destinations to consumer .
“ You could have it make images like a beautiful beach , and you could marry that with outstanding generative - AI copy , ” Brodbeck told Reuters .
travelling siteExpedia also has its batch specify on an AI - attend to travel planner . In April , the company announced programme to put a genus Beta ChatGPT interface into its app that ’ll let users plug in their travel preferences , budget , and clip of stay , and in restitution , the organisation should produce some raw oral communication response offering hotel or activity suggestions .

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