If you explore Google ’s corporate site , you ’ll bump thecompany ’s ten core principle . It ’s a philosophy , sure , but it ’s also a report card . Good news ! Google ’s pass its own trial run . forged news : Big G ’s getting a C.
We took those ten founding principles — which Google itself professes to revisit to “ see if it still holds true”—and used a 1 - 10 graduated table to grade the companionship on each aspect . Here ’s how it stacks up :
1. Focus on the user and all else will follow.
In search ? Sure . Google ’s exploiter experience is first - rate when you necessitate to know a specific piece of data quickly . Productivity , too — Google Docs has a intuitive interface with scads of functionality , and there ’s no email client that can keep up with Gmail . But when it fare to dealing with actual people ? Orkut . undulation . Google Buzz , so help us . These are products that failed because Google did n’t understand the user one chip — sometimesto the point of material painful sensation . account : 6
https://gizmodo.com/rest-in-peace-google-wave-5604678
2. It’s best to do one thing really, really well.
I ’d agree with that sentiment , but it does n’t seem as though Google does . surely , hunt is where it makes money , but the WWW giant has also gradually rolled out one of the most diverse and diffuse businesses around — with limited success . The Nexus One wasput out to pastureafterpoor sales . Projects likeGoogle Checkoutseem to come and wither every other month , and there aredozens of other side projectsthat have died along the way . ( RIP , Dodgeball . ) Of course , these all feed into search in one elbow room or another . But it ’s not so much laser nidus as it is make spitball against the wall . SCORE : 5
https://gizmodo.com/google-receives-last-nexus-one-shipment-5589205
3. Fast is better than slow.
Google ’s tight . No contestation here . fast result , fastest mobile web browser . grievance : 10
https://gizmodo.com/what-is-froyo-5543853
4. Democracy on the web works.
Change this to “ commonwealth on the wired web ” and you get a ten . But while yesterday ’s agreement with Verizon maintains final disinterest on wired meshwork , itshrugs off an undefendable roving internet . The time to come of the web is wireless , and Google ’s let it be far more oligarchy than majority rule . Or rather : a Wild West , where Google ’s got by far the full-grown accelerator . SCORE : 5
https://gizmodo.com/google-and-verizons-worrisome-proposal-for-net-neutrali-5608422
5. You don’t need to be at your desk to need an answer.
Google believes in Mobile River so strongly that it ’s one of the society ’s magnetic core principles . Which , again , helps explicate the Verizon treaty . And even if the Nexus One was a commercial-grade failure , over 200,000 Android phonesare sell every daylight . That ’s a third of all smartphones . Google’re just a killer whale Android tablet off from perfection . musical score : 9
https://gizmodo.com/200-000-android-phones-are-sold-every-day-5605017
6. You can make money without doing evil.
Sure you may . That does n’t mean Google necessarily always will . A document from 2008 leak just today demonstrate that the companyseriously considered selling user data to advertisers , a unmediated violation of a case law that ’s obtain since the companionship was set up . And while that has n’t yet been actualized , the recentWi - Fi snooping conflagrationwas a sudden realization that Google may not always have our best interests in mind . Ultimately , though , these are fears about what could befall . Not what has . scotch : 8
https://gizmodo.com/leaked-google-vision-statement-shows-the-company-warmin-5609061
7. There’s always more information out there.
8. The need for information crosses all borders.
Google ’s done wonderful things with voice communication creature and taken enormous pace to make its service usable around the worldly concern . But while its recent determination tostop censoring hunt resultant in Chinarightly garner a peck of positive military press , it does n’t alone excuse the fact that from 2006 until 2010 , Google was an willing accomplice in trickle results . mark : 6
https://gizmodo.com/google-refuses-to-continue-censoring-results-in-china-5446712
9. You can be serious without a suit.
I ’ve in person seen Google ’s conscientious objector - founder rollerblade into an important press conference . So it ’s got the “ without a suit ” part flop . But reports about Larry Page and Sergey Brin ’s dismissive attitudes — likeignoring a Barry Diller meeting in favor of an app — suggest that just because you could be serious in a tracksuit does n’t stand for you will be . SCORE : 6
https://gizmodo.com/google-co-founders-lessons-in-cellphone-etiquette-5387195
10. Great just isn’t good enough.
You ca n’t really seduce on this last point , so I ’m excluding it from the scoring process . But you’re able to practice this last criterion as a lens through which to view Google ’s course . Out of 90 possible points , Google score a 64 - or 71 percentage . That ’s a ascorbic acid , which is a passing grade . In Google ’s terms , that ’s “ good enough . ” But if “ expectant just is n’t beneficial enough , ” then estimable enough is barely satisfactory . I want you think about this , Google . You have so much electric potential .
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