J Balvin.Photo: Pascal Le Segretain/Getty
ForJ Balvin, providing support for the Latinx community is of the utmost importance.
Speaking to PEOPLE about his work to uplift the Latinx community with Miller Lite, the Colombian star opened up about why his continuous efforts mean the world to him.
“I really relate to people who need help. Growing up as an artist, I wanted help and didn’t have that help,” Balvin, 37, tells PEOPLE. “I didn’t know what was in the next corner. I had no one to guide me.”
That motivation also came from wanting to set an example for his son 18-month-old son, whom he shares with model Valentina Ferrer.
“When you have a son, you want your kid to be better and not commit the same mistakes we did. We want people to help them and give them the chance that they might not have had,” the “Mi Gente” singer says.
J Balvin.Miller Lite
In the new campaign, Miller Lite and Balvin are picking up the tab for fans and are supporting Latinx business owners through their work withAccion Opportunity Fund, which provides financial support for small business owners across the country.
Beginning on March 1, Miller Lite and Balvin will be giving away up to 10,000 beers per week, with a chance to win other prizes throughwww.millerlite.com/jbalvin.
Miller Lite is also bringing back the Balvin-inspired limited-edition pints and will donate a portion of the proceeds to the fund. The donation can help provide funding for up to 50 Latinx business owners across the country.
“The past years have been really tough, and we really want to focus on helping these small businesses to grow up and give them the chance to be profitable and have a happy business,” he says.
Aside from his philanthropic work, theColoressinger has been spending time with his son — and teaching him how to swim!
“I’m really having fun teaching my son how to swim,” says Balvin, who says he took a break from social media to “connect with my kid.”
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He adds, “I think it’s beautiful, and that’s basically what we’re doing right now.”
And though he’s been hard at work in studio, the star has no plans to drop a project in the near future. He will, however, be back on stage at festivals in the summer.
Earlier this month, he launched his first-everJ Balvin Futurum: A VR Concert Experiencein Meta Horizon World where viewers saw Balvin perform some of his greatest hits in VR.
“You really can feel the amazing vibe of being in the metaverse with different concept. It’s really beautiful, because it’s like the future,” he says. “It’s robotic arms hugging me around the stage and everything is just so different. Those are the things that I want to always do to elevate our sound, our culture around the world.”
source: people.com
