Photo: PHOTOGRAPHED BY MERT AND MARCUS

Michael B Jordan Calvin Klein. PHOTOGRAPHED BY MERT AND MARCUS

Michael B. Jordanis taking it all off!

The star of theupcoming movieCreed IIIis the new face of Clavin Klein, and he’s the centerpiece of a collection of very steamy new photos.

In the sexy campaign, Jordan shows off his fit physique in his teeny-tiny Calvin Klein underwear. The photos, all shot in the signature black and white, were shared across the brand’s social media, as well as Jordan’s.

Michael B Jordan.PHOTOGRAPHED BY MERT AND MARCUS

Michael B Jordan Calvin Klein. PHOTOGRAPHED BY MERT AND MARCUS

In a press release, Calvin Klein said the star was chosen because he embodies “confident ambition,” as well as “passion and physical intensity.” The brand added that “the visuals [for the campaign] reinforce his discipline and uncompromising commitment to his craft.”

PHOTOGRAPHED BY MERT AND MARCUS

Michael B Jordan Calvin Klein. PHOTOGRAPHED BY MERT AND MARCUS

Fans fawned over Jordan on Calvin Klein’s Instagrams, leaving a large number of flame emojis as well as praise.

One user joked, “OK BUT YOU GUYS NEEDED TO GIVE US A WARNING THIS WAS GONNA DROP EARLY ON A MONDAY MORNING!!!”

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Michael B Jordan Calvin Klein. PHOTOGRAPHED BY MERT AND MARCUS

Jordan’s debut with Calvin Klein puts him on a long list of iconic famous faces who have modeled for the brand. Most recently,Kate Moss' daughter Lila starred in a campaign, as didStranger Thingsstar Maya Hawke.Shawn Mendes has also modeledfor the brand,as well as Kendall Jennerandeven Pete Davidson and Machine Gun Kelly.

Jordan’s Calvin Klein campaign images can be seen on the brand’s billboards in New York and Los Angeles.

source: people.com