Photo: Nabisco
It’s a milestone year for Oreo, and they’re celebrating in a big way!
The Nabisco-owned brand is turning 110 on March 6 and to mark the occasion, they’re releasing a brand new limited-edition flavor: Chocolate Confetti Cake!
Available on shelves nationwide starting Jan. 31, and forpreorder onlinenow, the cookie is the first-ever limited-edition offering to feature rainbow sprinkles bothinandonthe cookie. The creme filling has two layers — the beloved vanilla creme fans know and love, mixed with sprinkles, and then a rich chocolate cake-flavored cream.
“For over a century, Oreo has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday,” Oreo’s U.S. Brand Manager Sydney Kranzmann said in a statement.
Nabisco
That new flavor is just the beginning of the celebrations.
With that will come a consumer sweepstakes where the brand will be granting a series of customer wishes. Prizes include everything from a baking class with cronut creator Dominique Ansel, to a basketball experience with AT&T Slam Dunk champion Dwight Howard, and everything in between. (OREO swag, anyone?) VisitOreo’s official websitefor all the details.
Earlier this month, Nabisco announced they were bringing back its beloved Oreo Cakesters.
The long-awaited return of the soft-baked version of the classic cookie — which launched in 2007 before being discontinued 5 years later — are nowin select retailers. And since it might be the ultimate ’00s throwback, Oreo rewound time with a takeover of what the brand calls “the only place in the U.S. where it still feels like the mid-2000s”: the last remaining operating Blockbuster video store in Bend, Oregon.
Fans are surely familiar with the store, which first opened in 2000 and was the subject of an acclaimed 2020 documentary,The Last Blockbuster.
Oreo Cacksters have taken the store over completely, putting their giant logo above Blockbuster’s neon marquee and everything. They’ve also plastered the walls with Oreo Cakesters-themed movie posters, and are giving guests free samples of the snacks — playfully delivered in retro VHS-inspired packaging, of course.
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Blockbuster store manager Sandi Harding, who was featured prominently in the documentary, is enthusiastic about the partnership.
“Being the last-standing Blockbuster, we are rooted in nostalgia,” Harding gushed. “We’re excited to collaborate with Oreo to surprise our shoppers with the unique experience to ‘rewind to 2007’ in celebration of the comeback of a beloved snack from their past.”
source: people.com
