Photo: Lucasfilm
Disney announced on Wednesday that it will increase subscription prices for the ad-free versions of Disney+, Hulu and ESPN+ and will launch a version of Disney+ with ads.
Hulu, which Disney acquired a majority stake in during 2019, will also have its subscription prices increase starting Oct. 10. The streaming service’s ad-supported subscription will increase from $6.99 per month to $7.99 each month, while its more expensive ad-free service will increase from its current $12.99 monthly price to $14.99 a month. Hulu will also no longer offer a yearly “premium” subscription, though its “basic (with ads)” version will cost $79.99 annually.
In addition, Disney previously announced that the ESPN+ streaming service will increase its prices from $6.99 each month and $69.99 annually to $9.99 each month and $99.99 annually. These changes take effect on Aug. 23, according to Disney.
From L: Selena Gomez, Steve Martin and Martin Short inOnly Murders in the Building.Craig Blankenhorn/Hulu
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“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” Kareem Daniel, the chairman of Disney Media & Entertainment Distribution, said in astatementWednesday.
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“We continue to transform entertainment as we near our second century, with compelling new storytelling across our many platforms and unique immersive physical experiences that exceed guest expectations, all of which are reflected in our strong operating results this quarter,” Chapek, 61, said in the statement.
source: people.com
