01of 51AF Collection By Addison RaeAddison Rae is the first to admit there are “so many” celebrity fragrances on the market. So when the TikToker-turned-actress-turned-business woman decided to develop her own scent, she knew she wanted to bring something unique to the table. The result? A trio of clean, mood enhancing fragrances with first-to-market heat sensitive bottles that change color when exposed to different temperatures.“They’re kind of like mood rings in a way, which is super reminiscent of the 2000s…it’s fun to tap into those trends,” Rae told editors of AF Collection By Addison Rae during a Zoom press preview last month. “All the scents that are combined in each these [Chill AF, Happy AF and Hype AF] can trigger an emotion.“Buy It!AF Collection By Addison Rae Chill AF, $40;addisonraefragrance.com

01of 51

AF Collection By Addison Rae

addison rae fragrance launch

Addison Rae is the first to admit there are “so many” celebrity fragrances on the market. So when the TikToker-turned-actress-turned-business woman decided to develop her own scent, she knew she wanted to bring something unique to the table. The result? A trio of clean, mood enhancing fragrances with first-to-market heat sensitive bottles that change color when exposed to different temperatures.

“They’re kind of like mood rings in a way, which is super reminiscent of the 2000s…it’s fun to tap into those trends,” Rae told editors of AF Collection By Addison Rae during a Zoom press preview last month. “All the scents that are combined in each these [Chill AF, Happy AF and Hype AF] can trigger an emotion.”

Buy It!AF Collection By Addison Rae Chill AF, $40;addisonraefragrance.com

02of 51AF Collection By Addison RaeBuy It!AF Collection By Addison Rae Happy AF, $40:addisonraefragrance.com

02of 51

addison rae fragrance launch

Buy It!AF Collection By Addison Rae Happy AF, $40:addisonraefragrance.com

03of 51

Madison Beer x Victoria’s Secret

Mario Sorrenti

Tease Crème Cloud featuring Madison Beer shot by Mario Sorrenti

Buy It!Victoria’s Secret Tease Crème Cloud Eau de Parfum, $78;victoriassecret.com

04of 51

Teni Panosian’s Monday Born

Monday Born

Teni Panosian - Monday Born

“I wanted to pursue creating skincare products because I want everyone to have the option to go makeup free if they so choose; it’s a freedom that we should all have to either embrace our natural skin or dress it up!”

The unconventional influencer beauty brand embraces a pre-order business model and allows Panosian’s fans and followers to take part in the development process.

“I knew it was time for Monday Born to come to the market because skincare and beauty in general needed something different. Our entire process is community driven: From product development to the design of our packaging, our community is involved every step of the way. And we’ve implemented a business model that hasn’t been done in beauty before, the “drop” model, to ensure customers receive the freshest batch of product possible and we eliminate the risk of excess waste from expired or unsold product.”

Monday Born currently offers a moisturizer, a hydrating essence, an exfoliating serum and an oil + gentle cleansing duo.

Claim Your Spot to Buy!Monday Born Cleansing Duo, $62;beaubble.com

05of 51Teni Panosian’s Monday BornMonday BornClaim Your Spot to Buy!Monday Born Cleansing Duo, $62;beaubble.com

05of 51

Monday Born

06of 51

07of 51

Sally Beauty

ion hair color

08of 51

Alexis Ren x Sonya Dakar

Sonya Dakar

Alexis Ren’s collab with Sonya Dakar

Model and influencer Alexis Ren teamed up with Sonya Dakar on a limited-edition capsule collection featuring all of her must-have products from the esthetician developed skincare brand. Entitled We Are Warriors after Ren’sonline fitness and mental health communityof the same name, the launch includes two kits — Clarifying and Sensitive — carefully curated for both skin types.

Inside the Clarifying Kit, you’ll find the sulfate-free Silver Clarifying Wash, the all-natural Green Energy Clarifying Toner, the Organic Omega Oil, the Blemish Buster acne spot treatment and the Volcano Mask. While the Sensitive Kit includes the calming Sensi Wash, the redness-reducing Blue Butterfly Clarifying Toner, the Organic Omega Oil (sensitive skin formula), the Blemish Buster and the pore-minimizing Rose Gold Radiance Mask.

Both kits come packaged in a lime green vegan leather pouch that’s perfect for summer and are available for $98 each through the month of June (retail value: $170).

09of 51

Alexis Ren’s collab with Sonya Dakar

10of 51

Alexis Ren’s collab with Sonya Dakar

11of 51Carli Bybel x Il MakiageCarli Bybel, an early pioneer of the beauty influencer space who boasts over 6 million subscribers on YouTube, is expanding her celestial-themed collection with tech-focused makeup brand Il Makiage. Whileher first collaboration— which launched in 2019 and quickly sold out — was limited to lip products, the beauty guru’s second Il Makiage capsule focuses on complexion. Available May 20, the launch includes a four-pan, travel-friendly face palette with bronzer, blush and highlighter (in three shades for every skin tone) and two lipsticks with matching lip pencils and two brushes. Each item features the same galaxy-inspired packaging as Bybel’s first collaboration with the brand.“I wanted to come out with a product unlike anything on the market, and so I created something that I’ve always wanted personally for myself,” the YouTuber tells PEOPLE. “I’m such a big fan of combining baked and pressed products when doing my own makeup routine, I knew it would be fun to create a palette that combined four of my favorite face products in one.“Buy It!Carli Bybel x Il Makiage Celestial Collection;ilmakiage.com(available May 20)

11of 51

Carli Bybel x Il Makiage

IL MAKIAGE X CARLI BYBEL

Carli Bybel, an early pioneer of the beauty influencer space who boasts over 6 million subscribers on YouTube, is expanding her celestial-themed collection with tech-focused makeup brand Il Makiage. Whileher first collaboration— which launched in 2019 and quickly sold out — was limited to lip products, the beauty guru’s second Il Makiage capsule focuses on complexion. Available May 20, the launch includes a four-pan, travel-friendly face palette with bronzer, blush and highlighter (in three shades for every skin tone) and two lipsticks with matching lip pencils and two brushes. Each item features the same galaxy-inspired packaging as Bybel’s first collaboration with the brand.

“I wanted to come out with a product unlike anything on the market, and so I created something that I’ve always wanted personally for myself,” the YouTuber tells PEOPLE. “I’m such a big fan of combining baked and pressed products when doing my own makeup routine, I knew it would be fun to create a palette that combined four of my favorite face products in one.”

Buy It!Carli Bybel x Il Makiage Celestial Collection;ilmakiage.com(available May 20)

12of 51Carli Bybel x Il MakiageBuy It!Carli Bybel x Il Makiage Celestial Collection;ilmakiage.com(available May 20)

12of 51

IL MAKIAGE X CARLI BYBEL

13of 51

EM Cosmetics x Nécessaire Self-Care Set

EM Cosmetics x Nécessaire Set SELF-CARE TRIO

The collaboration is all about “upgrading your self-care routine with refined and delicate textures infused with skin empowering ingredients for the face and body,” EM Cosmetic’s website states.

Buy It!EM Cosmetics x Nécessaire Set, $67;emcosmetics.com

14of 51

Mariale x Too Faced

TooFaced Fall 2020 Mariale Amore Caliente Palette

With show-stopping shades like “Chili” (a metallic red shimmer that has flecks of pink sparkle), “Amorcito” (a matte hot pink designed to be used on the cheeks as a blush) and “Chica” (the perfect warm-toned matte brown), Venezuelan beauty influencerMariale’slimited-edition collaboration with Too Faced is not your average eyeshadow palette.

Buy It!Mariale Amor Caliente Eyeshadow Palette, $42;toofaced.com

15of 51Mariale x Too FacedMariale says “it is a dream come true” to collaborate with a mainstream American beauty brand.“Many other brands would not give such an opportunity to a creator who speaks Spanish and has a global audience like I do,” she says. “It can be difficult to have doors slammed in your face just because you are an immigrant.““For Too Faced to believe in me and to let me create an entire palette that pays homage to being Latina is incredibly special. And even though the Amor Caliente palette is a bit of a love letter to my Latin roots, we made sure to create a palette with shades every skin tone can wear!“Buy It!Mariale Amor Caliente Eyeshadow Palette, $42;toofaced.com

15of 51

TooFaced Fall 2020 Mariale Amore Caliente Palette

Mariale says “it is a dream come true” to collaborate with a mainstream American beauty brand.

“Many other brands would not give such an opportunity to a creator who speaks Spanish and has a global audience like I do,” she says. “It can be difficult to have doors slammed in your face just because you are an immigrant.”

“For Too Faced to believe in me and to let me create an entire palette that pays homage to being Latina is incredibly special. And even though the Amor Caliente palette is a bit of a love letter to my Latin roots, we made sure to create a palette with shades every skin tone can wear!”

16of 51

The Madison Beer Collection

Madison Beer collaboration with Morphe

Buy It!The Madison Beer Collection;morphe.com

17of 51The Madison Beer CollectionCourtesy MorpheBuy It!The Madison Beer Collection;morphe.com

17of 51

Courtesy Morphe

Madison Beer collaboration with Morphe

18of 51The Madison Beer CollectionCourtesy MorpheBuy It!Madison Beer Lip Gloss, $5;morphe.com

18of 51

Madison Beer collaboration with Morphe

Buy It!Madison Beer Lip Gloss, $5;morphe.com

19of 51The Madison Beer CollectionBuy It!Madison Beer Channel Surfing Artistry Palette, $22;morphe.com

19of 51

Madison Beer Palette

Buy It!Madison Beer Channel Surfing Artistry Palette, $22;morphe.com

20of 51

Lights Lacquer Supernova Collection

Kathleen Lights

Kathleen Lights launch

Buy It!Lights Lacquer Supernova Bundle, $28;lightslacquer.com

21of 51Lights Lacquer Supernova CollectionKathleen LightsBuy It!Lights Lacquer Supernova Bundle, $28;lightslacquer.com

21of 51

Kathleen Lights launch

22of 51Lights Lacquer Supernova CollectionKathleen LightsBuy It!Lights Lacquer Nebula, $9.50;lightslacquer.com

22of 51

Kathleen Lights launch

Buy It!Lights Lacquer Nebula, $9.50;lightslacquer.com

23of 51Lights Lacquer Supernova CollectionKathleen LightsBuy It!Lights Lacquer Zenon, $9.50;lightslacquer.com

23of 51

Kathleen Lights launch

Buy It!Lights Lacquer Zenon, $9.50;lightslacquer.com

24of 51Lights Lacquer Supernova CollectionKathleen LightsBuy It!Lights Lacquer Protozoa, $9.50;lightslacquer.com

24of 51

Kathleen Lights launch

Buy It!Lights Lacquer Protozoa, $9.50;lightslacquer.com

25of 51

Orosa Beauty

Charli and Dixie D’amelio

“We love how expressive Orosa is,” Charli, 16, said in a press release. “They are all about using color to express yourself and encouraging people to get creative through nail colors and nail art”.

While Dixie, 19, explained that the sisters have “been able to express ourselves in a way that people haven’t seen yet on our social channels” through their Orosa Beauty collaboration, which features the brand’s signature 14-free, vegan, cruelty-free and gluten-free nail polish formulas.

26of 51

Charli and Dixie D’amelio’s new nail polish collab with Orosa Beauty

27of 51

Charli and Dixie D’amelio’s new nail polish collab with Orosa Beauty

28of 51

Charli and Dixie D’amelio’s new nail polish collab with Orosa Beauty

29of 51ITEM BeautyITEM BeautyAddison Easterlingis quickly becoming one of the busiest women in Hollywood. Just weeks after launching herAmerican Eagle back to school campaign, the TikTok star (better known as Addison Rae) announced a new beauty brand in partnership withIpsy.ITEM Beauty features affordable products infused with clean, science-backed ingredients. the innovative brand, which is Marketed towards Gen Z, will launch with a collection of minimal makeup essentials: mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and a contour duo. The best part? Each product retails for less than $25!And unlike the beauty subscription service’s previous influencer collaborations, Easterling is the co-founder and chief innovation officer of ITEM Beauty, making her a true brand owner.Buy It!ITEM Beauty;itembeauty.com

29of 51

ITEM Beauty

Addison Rae and Sheri Nicole

Addison Easterlingis quickly becoming one of the busiest women in Hollywood. Just weeks after launching herAmerican Eagle back to school campaign, the TikTok star (better known as Addison Rae) announced a new beauty brand in partnership withIpsy.

ITEM Beauty features affordable products infused with clean, science-backed ingredients. the innovative brand, which is Marketed towards Gen Z, will launch with a collection of minimal makeup essentials: mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and a contour duo. The best part? Each product retails for less than $25!

And unlike the beauty subscription service’s previous influencer collaborations, Easterling is the co-founder and chief innovation officer of ITEM Beauty, making her a true brand owner.

Buy It!ITEM Beauty;itembeauty.com

30of 51ITEM BeautyITEM Beauty.ITEM BeautyBuy It!Item Beauty;itembeauty.com

30of 51

ITEM Beauty.ITEM Beauty

ITEM Beauty

Buy It!Item Beauty;itembeauty.com

31of 51

Elaluz

Camila Coehlo

Camila Coelhomade her mark on the fashion industry when hernamesake clothing label in partnership with Revolve— which debuted a swimwear line earlier this year — sold out just minutes after launching in June 2019.

Now, the mega-influencer has set out to conquer the beauty world.

On Aug. 3, Coelho (who boasts 8.8 million followers onInstagramand 3.4 million subscribers onYouTube) debuted a “mindfully luxurious” beauty brand calledElaluz, which means “she is light” in the Brazilian star’s native language of Portuguese. Elaluz is launching with two must-haves: a lightweight lip and cheek stain infused with coconut water and a hydrating lip treatment packed with nourishing oils and butters.

“I decided to start with lip products for the first launch, as it’s my favorite part of any beauty routine,” Coelho, 32, tells PEOPLE. “I love enhancing lips while still keeping a clean, easy, natural look.”

32of 51

Camila Coehlo

The brand will soon encompass skincare, makeup, haircare and more, and each product will serve “as a partner in the daily hustle, making life a little easier for powerful and confident people on the go,” the Elaluz founder explains.

“When I was a young adult, I worked at a makeup counter and was able to see the power of beauty firsthand — how much it can empower and transform you from the inside out,” Coelho says. “Beauty has been my passion since the beginning; it’s truly how I got to where I am today, so launching Elaluz is a full circle moment for me.”

Buy It!elaluz.com

33of 51

Camila Coehlo

Buy It!Elaluz 24 K Lip Therapy, $28;elaluz.com

34of 51

Camila Coehlo

Buy It!Elaluz Lip & Cheek Stain, $34;elaluz.com

35of 51Morphe 2 x Charli & Dixie D’AmelioMorphe; Inset: Jim Spellman/WireImageMorphe tapped TikTok superstar sisters Charli and Dixie D’Amelio as the official faces of its new Gen-Z sub-brand,Morphe 2. While Morphe’s core collection allows makeup lovers to create a full-face look,Morphe 2, is all about a lighter, fresh-faced look geared toward a younger audience. For the launch, the line includes multipurpose products like a lightweight skin tint (it comes in 20 shades), jelly eye shimmers, cheek and lip mousse, sheer lip oils and more.Buy It!Morphe 2 Collection, $9 to $24; morphe.com

35of 51

Morphe 2 x Charli & Dixie D’Amelio

Morphe; Inset: Jim Spellman/WireImage

charli and dixie d’amelio

Morphe tapped TikTok superstar sisters Charli and Dixie D’Amelio as the official faces of its new Gen-Z sub-brand,Morphe 2. While Morphe’s core collection allows makeup lovers to create a full-face look,Morphe 2, is all about a lighter, fresh-faced look geared toward a younger audience. For the launch, the line includes multipurpose products like a lightweight skin tint (it comes in 20 shades), jelly eye shimmers, cheek and lip mousse, sheer lip oils and more.

Buy It!Morphe 2 Collection, $9 to $24; morphe.com

36of 51

Sonya Dakar x Alexis Ren

beauty influencer launches gallery update.Sonya Dakar

Sonya Dakar

Buy It!Sonya Dakar x Alexis Ren Anniversary Beauty Capsule Collection, $129;sonyadakar.com

37of 51

Bretman Rock x wet n wild

Wet n Wild Beauty

38of 51Bretman Rock x wet n wildBretmanRock x Wet n WildBuy It!Bretman Rock Full Collection, $84.89;wetnwildbeauty.com

38of 51

BretmanRock x Wet n Wild

BretmanRock x Wet n Wild

Buy It!Bretman Rock Full Collection, $84.89;wetnwildbeauty.com

39of 51Bretman Rock x wet n wildBuy It!Shadow Palette, $14.99;wetnwildbeauty.com

39of 51

Wet n Wild Beauty

Buy It!Shadow Palette, $14.99;wetnwildbeauty.com

40of 51Bretman Rock x wet n wildBuy It!3-in-1 Face Mist, $7.99;ulta.com

40of 51

Wet n Wild Beauty

Buy It!3-in-1 Face Mist, $7.99;ulta.com

41of 51Jackie Aina and Patrick Starrr x UOMA BeautyNot one buttwopopular beauty influencers brought this inclusive collaboration with Black-owned brand, Uoma, to life. The limited-edition, eight-piece Black Magic Carnival Collection — which marks the first time YouTube and Instagram superstarsPatrick StarrrandJackie Ainahave joined forces on a makeup launch — “encourages everyone to invoke the hypnotic, spellbinding allure of their inner Carnival Queen” with neon shades and glitter finishes. It includes a 10-pan eyeshadow palette, two highlighters suitable for a variety of skin tones, two iridescent lipsticks and three festival-worthy false lash styles.As part of the the Black Magic Carnival collaboration, Uoma Beauty, Aina and Starrr are launching he the#UOMACARNIVALsocial media challenge, which invites beauty lovers to post their carnival makeup looks on Instagram (tagging @UOMABeauty and #UOMACarnival) or submit photos on uomabeauty.com for the chance to become UOMA Beauty’s Next Beauty Creator.“UOMA, Jackie and Patrick will choose 3 people to win $1,000 cash prize, and 1 person to win a $5,000 cash prize. Winners will be showcased via the UOMA Beauty platforms,” the beauty brand said in a press release.The challenge starts today and the Black Magic Carnival Collection is available now onuomabeauty.com.

41of 51

Jackie Aina and Patrick Starrr x UOMA Beauty

Uoma Beauty

Not one buttwopopular beauty influencers brought this inclusive collaboration with Black-owned brand, Uoma, to life. The limited-edition, eight-piece Black Magic Carnival Collection — which marks the first time YouTube and Instagram superstarsPatrick StarrrandJackie Ainahave joined forces on a makeup launch — “encourages everyone to invoke the hypnotic, spellbinding allure of their inner Carnival Queen” with neon shades and glitter finishes. It includes a 10-pan eyeshadow palette, two highlighters suitable for a variety of skin tones, two iridescent lipsticks and three festival-worthy false lash styles.

As part of the the Black Magic Carnival collaboration, Uoma Beauty, Aina and Starrr are launching he the#UOMACARNIVALsocial media challenge, which invites beauty lovers to post their carnival makeup looks on Instagram (tagging @UOMABeauty and #UOMACarnival) or submit photos on uomabeauty.com for the chance to become UOMA Beauty’s Next Beauty Creator.

“UOMA, Jackie and Patrick will choose 3 people to win $1,000 cash prize, and 1 person to win a $5,000 cash prize. Winners will be showcased via the UOMA Beauty platforms,” the beauty brand said in a press release.

The challenge starts today and the Black Magic Carnival Collection is available now onuomabeauty.com.

42of 51Jackie Aina and Patrick Starr x UOMA BeautyBuy It!Black Magic Carnival Color Palette, $44;uomabeauty.com

42of 51

Jackie Aina and Patrick Starr x UOMA Beauty

Uoma Beauty

Buy It!Black Magic Carnival Color Palette, $44;uomabeauty.com

43of 51Jackie Aina and Patrick Starr x UOMA BeautyBuy It!Black Magic Carnival Lipstick, $26;uomabeauty.com

43of 51

Uoma Beauty

Buy It!Black Magic Carnival Lipstick, $26;uomabeauty.com

44of 51Jackie Aina and Patrick Starr x UOMA BeautyBuy It!Black Magic Carnvial Bronzing Highlighter, $35;uomabeauty.com

44of 51

Uoma Beauty

Buy It!Black Magic Carnvial Bronzing Highlighter, $35;uomabeauty.com

45of 51Hannah Meloche x Tarte CosmeticsTarteHannah Melochehas mastered the art of a natural glow — she is an OG VSCO Girl, after all — so it makes sense that her new collaboration withTarte Cosmeticsis a six-pan, multi-purpose palette “infused with micro-reflective pigments for a lit-from-within glow.” Perfect for achieving an effortless, minimal makeup look, the Sugar Rush palette includes two bronzy shades, two pink-toned colors (peach and rose), a golden shimmer and a champagne shimmer that can be used as eyeshadows, bronzers, highlights or blushes.“I wanted to create something that represents me, my family and everything I love! I think this palette represents me pretty well, it’s bright and colorful, gives off positive vibes and is easy going – honestly everything I try to be,” theYouTuberandInstagramstar tells PEOPLE. “Plus its recyclable which was really important to me.“She adds: “My favorite thing about this palette was creating it — putting my heart and soul into choosing shades, choosing packaging, planning the photoshoot, it was all a dream come true!“Buy It!Hannah Meloche x sugar rush, $25;tartecosmetics.com

45of 51

Hannah Meloche x Tarte Cosmetics

Tarte

best influencer collabs

Hannah Melochehas mastered the art of a natural glow — she is an OG VSCO Girl, after all — so it makes sense that her new collaboration withTarte Cosmeticsis a six-pan, multi-purpose palette “infused with micro-reflective pigments for a lit-from-within glow.” Perfect for achieving an effortless, minimal makeup look, the Sugar Rush palette includes two bronzy shades, two pink-toned colors (peach and rose), a golden shimmer and a champagne shimmer that can be used as eyeshadows, bronzers, highlights or blushes.

“I wanted to create something that represents me, my family and everything I love! I think this palette represents me pretty well, it’s bright and colorful, gives off positive vibes and is easy going – honestly everything I try to be,” theYouTuberandInstagramstar tells PEOPLE. “Plus its recyclable which was really important to me.”

She adds: “My favorite thing about this palette was creating it — putting my heart and soul into choosing shades, choosing packaging, planning the photoshoot, it was all a dream come true!”

Buy It!Hannah Meloche x sugar rush, $25;tartecosmetics.com

46of 51Exteriorglam x Physicians FormulaCourtesy Physicians FormulaFoinika Kay (@exteriorglamon Instagram) just launched an all-in-one palette with Physicians Formula to ease your transition from day to night. It includes four eyeshadow shades (two mattes and two shimmers), a highlighter, a blush, a lip color and a rose-scented perfume. Plus, every product in theRosé All Day Collectionis formulated with Kakadu Plum, an antioxident-rich plant packed full of Vitamin C, and infused with rose extract to help “soothe, calm, and hydrate.” “These are some of my favorite shades, and now I get to share them with you,” Kay said of her collection, available now atUltaandphysicansformula.comBuy It!Physicians Formula Rosé All Day x Exteriorglam Collection, $19.95;ulta.com

46of 51

Exteriorglam x Physicians Formula

Courtesy Physicians Formula

Physicians Formula palete

Foinika Kay (@exteriorglamon Instagram) just launched an all-in-one palette with Physicians Formula to ease your transition from day to night. It includes four eyeshadow shades (two mattes and two shimmers), a highlighter, a blush, a lip color and a rose-scented perfume. Plus, every product in theRosé All Day Collectionis formulated with Kakadu Plum, an antioxident-rich plant packed full of Vitamin C, and infused with rose extract to help “soothe, calm, and hydrate.” “These are some of my favorite shades, and now I get to share them with you,” Kay said of her collection, available now atUltaandphysicansformula.com

Buy It!Physicians Formula Rosé All Day x Exteriorglam Collection, $19.95;ulta.com

47of 51Amrezy x Anastasia Beverly HillsAmrezyis famous for her curated Instagram feed (she posts in series of colors, seamlessly transitioning from one theme to the next) so it’s no surprise that the beauty guru compiled an aesthetically pleasing palette for her collaboration withAnastasia Beverly Hills. “I wanted to make a palette that had every shade you would need for any mood, any occasion,” Amrezy said in a press release. To achieve that, she included everything from a classic matte black to a metallic turquoise, and organized the shadows in a way that will inspire beginners and professional makeup artists alike. Plus, Amrezy’s hot pink creation features the same ABH eyeshadow formula you fell in love with in best-selling palettes likeModern RenaissanceandSoft Glam.Buy It!Anastasia Beverly Hills Amrezy Eyeshadow Palette, $49;sephora.com

47of 51

Amrezy x Anastasia Beverly Hills

Amrezy x ABH (eyeshadow palette)

Amrezyis famous for her curated Instagram feed (she posts in series of colors, seamlessly transitioning from one theme to the next) so it’s no surprise that the beauty guru compiled an aesthetically pleasing palette for her collaboration withAnastasia Beverly Hills. “I wanted to make a palette that had every shade you would need for any mood, any occasion,” Amrezy said in a press release. To achieve that, she included everything from a classic matte black to a metallic turquoise, and organized the shadows in a way that will inspire beginners and professional makeup artists alike. Plus, Amrezy’s hot pink creation features the same ABH eyeshadow formula you fell in love with in best-selling palettes likeModern RenaissanceandSoft Glam.

Buy It!Anastasia Beverly Hills Amrezy Eyeshadow Palette, $49;sephora.com

48of 51Kandee Johnson x OGXFeaturing holographic, mermaid-inspired packaging, this four-piece collaboration between OGX and OG influnencerKandee Johnsonis the literal embodiment of the bubbly beauty guru, who describes her platform as the “happiest channel on YouTube.“The Pop Glam lineincludes a hydrating shampoo and conditioner, a dry shampoo and a hair mask, all infused with notes of coconut, cotton candy and pineapple. And unlike Johnson’s previous limited-edition collaborations with the affordable hair care brand, this one is here to stay. “I am beyond grateful, honored & excited I get to share this with you and hope it gives you hope to not give up,” she wrote onInstagramahead of the launch.Buy It!OGX Kandee POP! GLAM Collection, $9.99 each; target.com

48of 51

Kandee Johnson x OGX

Kandee Pop Glam x OGX

Featuring holographic, mermaid-inspired packaging, this four-piece collaboration between OGX and OG influnencerKandee Johnsonis the literal embodiment of the bubbly beauty guru, who describes her platform as the “happiest channel on YouTube.“The Pop Glam lineincludes a hydrating shampoo and conditioner, a dry shampoo and a hair mask, all infused with notes of coconut, cotton candy and pineapple. And unlike Johnson’s previous limited-edition collaborations with the affordable hair care brand, this one is here to stay. “I am beyond grateful, honored & excited I get to share this with you and hope it gives you hope to not give up,” she wrote onInstagramahead of the launch.

Buy It!OGX Kandee POP! GLAM Collection, $9.99 each; target.com

49of 51

Kathleen Lights x Briogeo

Kathleen Lights x Briogeo (essential oils)

Buy It!Briogeo + Kathleen Lights B. Well Aromatic Essential Oils Kit, $38;sephora.com

50of 51Lele Pons x Tarte CosmeticsFor her first-ever makeup collection, mega-influencer and Colombia native Lele Pons (who boasts an impressive 38.5 million followers onInstagram) teamed up with Tarte Cosmetics to create a3-product collectionthat includes a cheek and eye palette, a rosy nude gloss and vegan and cruelty-free lashes in a fluttery full style. The brand stated that Pons has “serious shadow game” in a press release and she proved it with this versatile 11-pan palette — it includes nine matte and metallic bronze, warm and neutral eyeshadows, as well as a warm pink blush and a rose gold highlighter.Buy It!Lele Pons x Tarte Eye & Cheek Palette, $35;sephora.com

50of 51

Lele Pons x Tarte Cosmetics

Lele Pons x Tarte (eyeshadow and cheek palette)

For her first-ever makeup collection, mega-influencer and Colombia native Lele Pons (who boasts an impressive 38.5 million followers onInstagram) teamed up with Tarte Cosmetics to create a3-product collectionthat includes a cheek and eye palette, a rosy nude gloss and vegan and cruelty-free lashes in a fluttery full style. The brand stated that Pons has “serious shadow game” in a press release and she proved it with this versatile 11-pan palette — it includes nine matte and metallic bronze, warm and neutral eyeshadows, as well as a warm pink blush and a rose gold highlighter.

Buy It!Lele Pons x Tarte Eye & Cheek Palette, $35;sephora.com

51of 51Weylie Hoang x Physicians FormulaThe creamy texture and tropical scent ofPhysicians Formula’siconicButter productshave captivated the heart of makeup lovers for years — including YouTuber starWeylie Hoang. For this collaboration, she combined six of her favorite shades into a limited-edition $14.99 palette. And to reflect Hoang’s love of animals, Physicians Formula will donate $25,000 toBest Friends Animal Societyas part of the launch. The complexion palette includes two Butter Bronzers in “Deep Bronzer” and “Sunset Bronzer,” two exclusive Butter Blushes in “Apricot” and “Wildflower” and two exclusive Butter Highlighters in “Whimsical” and “Golden Hour.” “I love that it’s easy to mix-and-match to create an effortless, sunset-inspired glowing look,” Hoang said.Buy It!Butter Collection x Weylie Hoang, $14.99; target.com

51of 51

Weylie Hoang x Physicians Formula

Physicians Formula Butter Collection x Weylie Hoang

The creamy texture and tropical scent ofPhysicians Formula’siconicButter productshave captivated the heart of makeup lovers for years — including YouTuber starWeylie Hoang. For this collaboration, she combined six of her favorite shades into a limited-edition $14.99 palette. And to reflect Hoang’s love of animals, Physicians Formula will donate $25,000 toBest Friends Animal Societyas part of the launch. The complexion palette includes two Butter Bronzers in “Deep Bronzer” and “Sunset Bronzer,” two exclusive Butter Blushes in “Apricot” and “Wildflower” and two exclusive Butter Highlighters in “Whimsical” and “Golden Hour.” “I love that it’s easy to mix-and-match to create an effortless, sunset-inspired glowing look,” Hoang said.

Buy It!Butter Collection x Weylie Hoang, $14.99; target.com

source: people.com